A week of activities aimed at tackling one of the great challenges of the 21st century: responsible food consumption.
BASF celebrated its 150th global anniversary in 6 cities: Shanghai, Mumbai, São Paulo, New York, Barcelona and Ludwigshafen. An anniversary is a good opportunity to associate the brand with culture and innovation as unique selling points.
At Both, we came up with content and organised the celebration in Barcelona, with a focus on sustainable food and cutting waste.
A week of activities geared towards tackling one of the greatest challenges of the 21st century: responsible food consumption. The goal of this gathering was to act as a co-creation and innovation space, encouraging reflection and awareness of this challenge. To do so, Both developed and designed:
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