Coses molt de gats campaign

Both ideas for a creative concept that appeals to cat owners, empathises with them and appeals to their responsibility under the criteria of responsible ownership. This is how the “Coses molt de gats” campaign was born, showing pet habits, behaviours and attitudes, completed with a “call to action” copy that calls to register the pet with the AIAC.

The campaign is based on the dissemination to the media of a study that sheds light on the insights of the campaign with the support of poster material, content on networks, dissemination agreements with public transport for the free broadcast of the campaign video, and a whole plan of direct actions to veterinary centres. The campaign in networks is complemented with the activation of instagrammer