Health U – Sanofi

Inputs & Insights

Sanofi presented the new communication of the new HEALTH-U mentoring programme for startups. The project covers from the strategy to the definition and production of the event to present the programme to external and internal audiences.

Strategy & Ideas

Communication strategy for a first phase of recruitment, reaching direct audiences that may be interested in the programme; and defining and executing the PR plan, the production of the launch event, the relationship with the media, and the creation of communication materials.

Output & Performance

Equivalent Advertising Value (EPV): + €200K impacts.

Equivalent Advertising Value (EPV): + €100K impacts.