Torroella de Montgrí Festival

Inputs & Insights

After 38 editions, the Torroella de Montgrí Festival has established itself as a festival with a long tradition of classical music.

Strategy & Ideas

Both. People & Comms. has been collaborating with the festival for eight years to increase awareness, present the new edition in an attractive way and design a promotional campaign, sponsorship strategy, the creation of the communication plan, media plan and coordination.

Output & Performance

  • 400 news items published in the press
  • 5.5m K € of communication value
  • 25 journalists at the press conference